BRINGING THE POWER OF HUMAN INSIGHT TO GREAT BUSINESS DECISIONS 

CONSUMER INSIGHTS | GO-TO-MARKET STRATEGY | BUSINESS ANALYTICS 

OUR VERTICAL EXPERTISE 

 
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VIDEO GAMES

Our experience in gaming is deep and we understand what it takes to balance creative spirit with data-driven decision making.

 

   

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PLATFORMS & SERVICES

From identifying white space to identifying new customer segments and opportunities, Beta Hat has been advising the most influential online brands through consumer insight and perception.

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EMERGING TECHNOLOGIES

From new product concepts to go-to-market strategy, Beta Hat has deep experience guiding break-through companies with the insight needed to succeed in nascent markets.

BETA HAT IS A GLOBAL MARKET RESEARCH AND STRATEGY CONSULTANCY BASED IN THE SF BAY AREA. 

OUR EXPERIENCE

We have a wide range of experience across a number of industries and disciplines to meet the rapidly changing needs of the gaming, media, and technology verticals.  Our direct experience includes having worked in the past with:

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WHAT WE DO

Reading the pulse of the consumer is at the heart of everything we do. With each engagement, we combine industry expertise with the research and analytical methodologies targeted to your specific needs. From research surveys to ethnographies, market segmentations to predictive modeling, we offer a full suite of services.

PRIMARY RESEARCH

Market Landscape

Segmentation

Brand Sentiment Tracking

Messaging & Positioning

Concept Testing

Pricing & Sku Planning

Customer Journey Mapping

SECONDARY RESEARCH

Competitive Landscape

Competitive Deep Dives

Market Sizing

Trend Analysis

ANALYTICS

Marketing Analytics

Sales Analysis

Predictive Modeling

Forecasting & Demand Planning

VISUAL STORYTELLING

Infographics

Interactive Data Products

Dashboarding

Videography

 
 

OUR APPROACH

Generalists can only take you so far.  We pride ourselves on our experience from within so that we can best connect the dots between insights and business needs.

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SMALL FOOTPRINT.  BIG IMPACT.

To meet the needs of our rapidly evolving industries, our approach is both flexible and efficient.  As a boutique consultancy, we aren't mired in a complex corporate web, giving us the freedom to do creative, exciting research.  

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CLIENT-SIDE EXPERIENCE.  PRACTICAL INSIGHTS.

We understand the decision-making challenges you and your stakeholders face because we've actually been there.  Our methodologies and analysis are designed with real-world outcomes in mind and an intimate understanding of how decisions are made from within. 

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CULTURAL CONTEXT.  GLOBAL REACH.

We actively conduct in-person, online, and remote research all around the world, but that alone doesn't make us experts in those regions.  We have a vast network of regional experts to help provide the appropriate context from the start of any engagement to ensure relevancy and actionability of our analysis.

OUR TEAM

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STAN KWON 
FOUNDER & LEAD CONSULTANT

With deep expertise rooted in the gaming, online media, and technology verticals, Stan has over 15 years of experience in strategic planning, consumer insights, UX, and business intelligence, and held strategic leadership roles throughout his career.  

 

Before transitioning into consultancy, Stan led global publishing strategy for Electronic Arts where we worked cross functionally across marketing, consumer insights, UX, studios, and finance to shape long term product portfolio strategy.  Prior to EA, Stan held various roles at CBS Interactive where he joined as Research Director and then later held executive leadership roles in the gaming and entertainment division. 

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MATT CRAWFORD

Project Director

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MAHDI KHAN

Senior Associate

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CAROLINE ZHANG

Senior Associate

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CJ WATSON

Associate

2022 SUMMER INTERNS

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CLARA HU

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ZOEY YAO

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SHAWN CUSTODIO

STRATEGIC PARTNERS & ADVISORS

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ROB KAISER, PhD.

StrateSci
Advanced Analytics

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LIZ LEKI, PhD.

Advanced Analytics

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MARK ALLENBACH

Well Played
Qualitative Research

 

JOIN OUR CREW

We are hiring!  If you are interested in pursuing a career at the intersection of consumer perception, video games, and emerging technologies, there is no better place to be than Beta Hat.

CURRENT OPENINGS

Senior Associate - SF Bay Area

Director/Sr. Director/Consultant - SF Bay Area