BRINGING THE POWER OF HUMAN INSIGHT TO GREAT BUSINESS DECISIONS
CONSUMER INSIGHTS | GO-TO-MARKET STRATEGY | BUSINESS ANALYTICS
OUR VERTICAL EXPERTISE
Our experience in gaming is deep and we understand what it takes to balance creative spirit with data-driven decision making.
PLATFORMS & SERVICES
From identifying white space to identifying new customer segments and opportunities, Beta Hat has been advising the most influential online brands through consumer insight and perception.
From new product concepts to go-to-market strategy, Beta Hat has deep experience guiding break-through companies with the insight needed to succeed in nascent markets.
BETA HAT IS A MARKET RESEARCH AND STRATEGY CONSULTANCY BASED IN THE SF BAY AREA.
We have a wide range of experience across a number of industries and disciplines to meet the rapidly changing needs of the gaming, media, and technology verticals. Our direct experience includes having worked in the past with:
WHAT WE DO
Reading the pulse of the consumer is at the heart of everything we do. With each engagement, we combine industry expertise with the research and analytical methodologies targeted to your specific needs. From research surveys to ethnographies, market segmentations to predictive modeling, we offer a full suite of services.
Brand Sentiment Tracking
Messaging & Positioning
Pricing & Sku Planning
Customer Journey Mapping
Competitive Deep Dives
Forecasting & Demand Planning
Interactive Data Products
Generalists can only take you so far. We pride ourselves on our experience from within so that we can best connect the dots between insights and business needs.
SMALL FOOTPRINT. BIG IMPACT.
To meet the needs of our rapidly evolving industries, our approach is both flexible and efficient. As a boutique consultancy, we aren't mired in a complex corporate web, giving us the freedom to do creative, exciting research.
CLIENT-SIDE EXPERIENCE. PRACTICAL INSIGHTS.
We understand the decision-making challenges you and your stakeholders face because we've actually been there. Our methodologies and analysis are designed with real-world outcomes in mind and an intimate understanding of how decisions are made from within.
CULTURAL CONTEXT. GLOBAL REACH.
We've conducted research all around the world, but that alone doesn't make us experts in those regions. We have a vast network of regional experts to help provide the appropriate context from the start of any engagement to ensure relevancy and actionability of our analysis.
FOUNDER & LEAD CONSULTANT
With deep expertise rooted in the gaming, online media, and technology verticals, Stan has over 15 years of experience in strategic planning, consumer insights, UX, and business intelligence, and held strategic leadership roles throughout his career.
Before transitioning into consultancy, Stan led global publishing strategy for Electronic Arts where we worked cross functionally across marketing, consumer insights, UX, studios, and finance to shape long term product portfolio strategy. Prior to EA, Stan held various roles at CBS Interactive where he joined as Research Director and then later held executive leadership roles in the gaming and entertainment division.
VICE PRESIDENT & SENIOR CONSULTANT
Paul is a seasoned market research veteran with almost 10 years of in-house and supply-side experience. Prior to joining Beta Hat, Paul was the Research Director at Bethesda Softworks, overseeing global consumer insights and marketing analytics efforts for the publisher and its studios. He worked directly with multi-functional teams, supporting research needs throughout the entire product and service lifecycle.
Before his time at Bethesda, Paul was a senior leader at a global research consultancy, primarily serving clients in the gaming and technology verticals.
Paul has an MA in Economics from the University of Arizona.
STRATEGIC PARTNERS & ADVISORS
ROB KAISER, PhD.
LIZ LEKI, PhD.