Bringing the power of human insight to great business decisions
Consumer Insights, Go-to-market Strategy & Business Analytics
Generalists can only take you so far. We pride ourselves on our experience from within, to best connect the dots between insights & business needs in these fields.
Video Games
Our experience in gaming is deep and we understand what it takes to balance creative spirit with data-driven decision making.
Platforms & Services
From identifying white space to identifying new customer segments and opportunities, we have been advising the most influential online brands through consumer insight and perception.
Emerging Technologies
From new product concepts to go-to-market strategy, Beta Hat has deep experience guiding break-through companies with the insight needed to succeed in nascent markets.
Our Services
Reading the pulse of the consumer is at the heart of everything we do. With each engagement, we combine industry expertise with the research and analytical methodologies targeted to your specific needs. From research surveys to ethnographies, market segmentations to predictive modeling, we offer a full suite of services.
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Market Landscape
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Segmentation
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Brand Sentiment Tracking
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Messaging & Positioning
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Concept Testing
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Pricing & Sku Planning
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Customer Journey Mapping
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02
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On-site or remote playtesting
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PC/Console
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Mobile Games testing
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Secure labs in LA, Netherlands, and Brazil
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03
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Competitive Landscape
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Competitive Deep Dives
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Market Sizing
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Trend Analysis
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04
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Marketing Analytics
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Sales Analysis
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Predictive Modeling
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Forecasting & Demand Planning
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Our Approach
Small Footprint.
Big Impact.
To meet the needs of our rapidly evolving industries, our approach is both flexible and efficient. As a boutique consultancy, we aren't mired in a complex corporate web, giving us the freedom to do creative, exciting research.
Client-side Experience.
Practical Insights.
We understand the decision-making challenges you and your stakeholders face because we've actually been there. Our methodologies and analysis are designed with real-world outcomes in mind and an intimate understanding of how decisions are made from within.
Cultural Context.
Global Reach.
We actively conduct in-person, online, and remote research all around the world, but that alone doesn't make us experts in those regions. We have a vast network of regional experts to help provide the appropriate context from the start of any engagement to ensure relevancy and actionability of our analysis.
Jane Donahoe
Strategic Marketing Consultant
Liz Leki, PhD.
Advanced Analytics
Description of employee,
2 lines.
Rob Kaiser, PhD.
Advanced Analytics
Description of employee,
2 lines.
Strategic Partners and Advisors
Leah Couvillon
Research Director
Dan Hoyt
Senior Director
Matt Crawford
Head of Operations
John McCallister
Sr. Project Manager
Mahdi Khan
Sr. Project Manager
Christy Lai
Program Manager
Ava Gravenya
Sr Analyst
Aaron Hoffman
Data Scientist
Zoey Yao
Jr Analyst
Julian O'Neal
Qualitative PM & Moderator
Ale Sarmiento
Graphic Designer
Victoria Li
Intern
Jack Goldberg
Intern
Our Team
Stan Kwon
Managing Director
"With deep expertise rooted in the gaming, online media, and technology verticals, Stan has over 15 years of experience in strategic planning, consumer insights, UX, and business intelligence, and held strategic leadership roles throughout his career. Before transitioning into consultancy, Stan led global publishing strategy for Electronic Arts where we worked cross functionally across marketing, consumer insights, UX, studios, and finance to shape long term product portfolio strategy. Prior to EA, Stan held various roles at CBS Interactive as Research Director and then later held executive leadership roles in the gaming and entertainment division
Our HQ located in the heart of San Francisco. Our in-person playtest facility is in Santa Monica.
San Francisco
575 Market Street, 4th Floor SF, CA 94105
Santa Monica
2890 Colorado Avenue, Santa Monica, CA 90404