BRINGING THE POWER OF HUMAN INSIGHT TO GREAT BUSINESS DECISIONS
CONSUMER INSIGHTS | GO-TO-MARKET STRATEGY | BUSINESS ANALYTICS
OUR VERTICAL EXPERTISE
VIDEO GAMES
Our experience in gaming is deep and we understand what it takes to balance creative spirit with data-driven decision making.
PLATFORMS & SERVICES
From identifying white space to identifying new customer segments and opportunities, Beta Hat has been advising the most influential online brands through consumer insight and perception.
.png){kind=small}
EMERGING TECHNOLOGIES
From new product concepts to go-to-market strategy, Beta Hat has deep experience guiding break-through companies with the insight needed to succeed in nascent markets.
BETA HAT IS A GLOBAL MARKET RESEARCH AND STRATEGY CONSULTANCY BASED IN THE SF BAY AREA.
OUR EXPERIENCE
We have a wide range of experience across a number of industries and disciplines to meet the rapidly changing needs of the gaming, media, and technology verticals. Our direct experience includes having worked in the past with:
WHAT WE DO
Reading the pulse of the consumer is at the heart of everything we do. With each engagement, we combine industry expertise with the research and analytical methodologies targeted to your specific needs. From research surveys to ethnographies, market segmentations to predictive modeling, we offer a full suite of services.
PRIMARY RESEARCH
Market Landscape
Segmentation
Brand Sentiment Tracking
Messaging & Positioning
Concept Testing
Pricing & Sku Planning
Customer Journey Mapping
SECONDARY RESEARCH
Competitive Landscape
Competitive Deep Dives
Market Sizing
Trend Analysis
ANALYTICS
Marketing Analytics
Sales Analysis
Predictive Modeling
Forecasting & Demand Planning
VISUAL STORYTELLING
Infographics
Interactive Data Products
Dashboarding
Videography
OUR APPROACH
Generalists can only take you so far. We pride ourselves on our experience from within so that we can best connect the dots between insights and business needs.
SMALL FOOTPRINT. BIG IMPACT.
To meet the needs of our rapidly evolving industries, our approach is both flexible and efficient. As a boutique consultancy, we aren't mired in a complex corporate web, giving us the freedom to do creative, exciting research.
CLIENT-SIDE EXPERIENCE. PRACTICAL INSIGHTS.
We understand the decision-making challenges you and your stakeholders face because we've actually been there. Our methodologies and analysis are designed with real-world outcomes in mind and an intimate understanding of how decisions are made from within.
CULTURAL CONTEXT. GLOBAL REACH.
We actively conduct in-person, online, and remote research all around the world, but that alone doesn't make us experts in those regions. We have a vast network of regional experts to help provide the appropriate context from the start of any engagement to ensure relevancy and actionability of our analysis.
OUR TEAM
STAN KWON
FOUNDER & LEAD CONSULTANT
With deep expertise rooted in the gaming, online media, and technology verticals, Stan has over 15 years of experience in strategic planning, consumer insights, UX, and business intelligence, and held strategic leadership roles throughout his career.
Before transitioning into consultancy, Stan led global publishing strategy for Electronic Arts where we worked cross functionally across marketing, consumer insights, UX, studios, and finance to shape long term product portfolio strategy. Prior to EA, Stan held various roles at CBS Interactive where he joined as Research Director and then later held executive leadership roles in the gaming and entertainment division.
JEN DONAHOE
STRATEGIC MARKETING CONSULTANT
Jen Donahoe is a publishing, marketing, and growth leader with over 20 years of experience at major global game, toy, and entertainment companies.
In the games industry, she’s worked alongside developers in marketing, publishing, and growth roles at EA, Zynga, Scopely, Riot, and gaming startup HiDef. She specializes in product marketing, helping developers make the right game for the right audience while fulfilling a market need and developing go-to-market plans that inspire players. She’s also established and led new teams while educating leadership on the values of UA, mobile publishing, and product marketing. Some of the games she’s worked on include League of Legends, TFT, Wild Rift, Monopoly Go (v1), Star Trek Fleet Command, Farmville, Scrabble, and many, many more.
You can also hear her on the game industry’s leading podcast, Deconstructor of Fun’s This Week in Game, and Deep Dive episodes.
MATT CRAWFORD
Project Director
MAHDI KHAN
Senior Associate
DAN HOYT
Research Director
RYAN SNYDER
Research Director
.png)
JENNIFER CHOI
Junior Associate
2023/2024 INTERNS
LILY LU
CHRISTY LAI
STRATEGIC PARTNERS & ADVISORS
ROB KAISER, PhD.
StrateSci
Advanced Analytics
LIZ LEKI, PhD.
Advanced Analytics
MARK ALLENBACH
Well Played
Qualitative Research
JOIN OUR CREW
We are hiring! If you are interested in pursuing a career at the intersection of consumer perception, video games, and emerging technologies, there is no better place to be than Beta Hat.